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FOR IMMEDIATE RELEASE
For more information, please contact:
Sara Unrue
Horizon Organic
(303) 635-4680
sara.unrue@whitewave.com
Horizon OrganicŪ Brings the Benefits of Organic Dairy to California with its Healthy Kids Tour
Brand brings organic food and fun to local events
BROOMFIELD, Colo. (August 7, 2006)-Horizon OrganicŪ, the nation's leading organic dairy brand, announces today that it is launching a month-long mobile tour in California starting with the kick-off event August 7 at Alameda Natural in Alameda, Calif. from 1:00 - 3:00 p.m. The Horizon Organic Healthy Kids Tour, which will make stops in Northern and Southern California, is designed to educate families about the health and environmental benefits of organic food, which is produced with respect for the land and animals.
The Horizon Organic mobile tour will make weekday stops at area natural food retailers as well as attend local farmers' markets and other weekend events. Taking the brand on the road fits into its mission to bring organic food to as many people as possible.
"Consumers should feel good about what they are eating and feeding their family. Horizon Organic makes a difference for families who want to eat well because all of our products are produced without the use of antibiotics, added growth hormones or dangerous pesticides," said Susan Lintonsmith, vice president marketing for Horizon Organic. "Just as we hope to make organic food available to everyone, this mobile tour allows us to bring education about organic food and its benefits to more consumers. There's a lot to feel good about with Horizon Organic because not only is the food good for you, it's good for the environment, family farmers and animals, too."
The tour is visiting California just as families are beginning to think about the upcoming school year and how to eat well and stay healthy. When consumers visit the tour, they will not only find a wealth of information about organic food and organic agriculture, they will also find tips on how to incorporate organic food into their everyday lives. In addition to distributing educational materials, tour staff will offer fun giveaways and product samples. Children will receive an organic Back to School lunchbox kit.
"As a mom of two young boys, I know it's not always easy to get kids to eat well," Lintonsmith said. "Horizon Organic offers organic dairy products that moms can feel good giving their kids. And kids love them because they taste great. Families who visit the Healthy Kids tour will be able to sample delicious organic cheese, yogurt and flavored milk--all perfect organic options for back to school time."
For the scheduled Horizon Organic Healthy Kids tour stops in California, more information on Horizon Organic products or organic agriculture visit www.horizonorganic.com.
About HORIZON ORGANIC
Horizon Organic, founded in 1991, was the first certified organic dairy to distribute products nationally in the United States. The company remains true to its vision for a more organic planet, purchasing milk from 342 certified organic dairy farms and providing certified organic dairy products to natural foods retailers and supermarkets across the country. Horizon Organic products are produced without the use of harmful pesticides, antibiotics or added growth hormones and always will be. That's the organic promise from our farmers to consumers. For more information on the growing world of organic, visit www.horizonorganic.com
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Food produced without antibiotics, added growth hormones or pesticides means better health and a cleaner environment.
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