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FOR IMMEDIATE RELEASE
For more information, please contact:
Sara Unrue
Horizon Organic
(303) 635-4680
sara.unrue@whitewave.com
Horizon Organic'sŪ Happy Cow Grazes in CowParade Denver 2006 to Benefit Local Community
BROOMFIELD, Colo. (July 26, 2006) -- Horizon OrganicŪ announces today that it is a proud Contributing Sponsor of the CowParade, which is coming to the streets and parks of Denver for three months beginning July 21. Local artist Tim Smith of Smith Restorations has created a rendition of the Horizon Organic Happy Cow to graze among the herd of approximately 100 custom cows designed by area artists that will be on display.
The CowParade is more than an exhibit of whimsically decorated cow statues. In fact, CowParade Denver 2006 benefits local non-profit organizations, including Denver Children's Museum, Denver Zoo, Cherry Creek Arts Festival and The Eagle Fund of the Denver Foundation. In addition, the event is expected to infuse $100,000 into the local arts community.
"Horizon Organic has been a part of the Boulder and Denver communities since we were founded here in 1991. Sponsoring a cow in the CowParade Denver is a great way for us to give back to our local supporters," said Caragh McLaughlin, marketing director for Horizon Organic. "We are pleased that the brand's Happy Cow mascot will be a part of this unique event while supporting local artists and non-profit organizations."
CowParade Denver will run until October 20, 2006. Herds will be displayed in downtown Denver, Stapleton and Cherry Creek. The Horizon Organic cow will be on display on the Southeast corner of 2nd and Josephine near Whole Foods in Cherry Creek.
"CowParade has raised more than $11 million for a variety of charitable organizations in more than 25 cities around the world," said Bruce Erley, head wrangler of the CowParade Denver. "Thanks to Horizon Organic and our other sponsors we are able to bring this fun and rewarding event to the streets of Denver benefiting dozens of our local charities."
On Friday, November 10, 2006, some of the fanciful life-sized, fiberglass cows will be sold at auction from the National Western Stock Show Stadium as well as online. Proceeds from the sale will benefit local non-profits, including Denver Children's Museum, Denver Zoo, Cherry Creek Arts Festival and The Eagle Fund of the Denver Foundation.
For more information about the CowParade Denver, visit www.cowparade.com. For more information on Horizon Organic visit www.horizonorganic.com.
About HORIZON ORGANIC
Horizon Organic, founded in 1991, was the first certified organic dairy to distribute products nationally in the United States. The company remains true to its vision for a more organic planet, purchasing milk from 340 certified organic dairy farms and providing certified organic dairy products to natural foods retailers and supermarkets across the country. Horizon Organic products are produced without the use of harmful pesticides, antibiotics or added growth hormones and always will be. That's the organic promise from our farmers to consumers. For more information on the growing world of organic, visit www.horizonorganic.com
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Food produced without antibiotics, added growth hormones or pesticides means better health and a cleaner environment.
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