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FOR IMMEDIATE RELEASE
For more information, please contact:
Bill Jeppesen
Effective PR, Inc.
for Bonneville Environmental Foundation
916-941-7553
bill@effectivepr.com
Jarod Ballentine
WhiteWave Foods Company
720-565-6517
jarod.ballentine@whitewave.com
SILK® SOYMILK AND HORIZON ORGANIC® WIN EPA GREEN POWER LEADERSHIP AWARD
Brands Recognized for Commitment to Renewable Energy
AUSTIN, TX,October 27, 2005 - The U.S. Environmental Protection Agency (EPA) has recognized Silk® Soymilk and Horizon Organic® for their commitment to, and ongoing promotion of, renewable energy. Both brands offset 100 percent of the electricity used in their supply chain with the purchase of wind-generated Green Tags.
This marks the third consecutive year Silk® Soymilk has received the award and the first time Horizon Organic® received it after just beginning to participate in the program at the beginning of 2005. Combined, Silk® Soymilk and Horizon Organic® are now ranked 13th on the EPA's list of Top 25 Partners in its Green Power Partnership Program.
The 2005 Green Power Partner of the Year awards were presented at the annual Green Power Leadership Awards banquet held in Austin, Texas, in conjunction with the National Green Power Marketing Conference. The awards ceremony, sponsored by the EPA, the U.S. Department of Energy (DOE), and the Center for Resource Solutions (CRS), recognizes outstanding commitments and achievements by individuals, brands, companies and organizations in the green power marketplace.
"In addition to purchasing green tags, Silk® Soymilk and Horizon Organic® promote the use green power on product packaging and online," said Kurt Johnson, Director of the EPA's Green Power Partnership. "Taking the extra step to promote the benefits of green power is something we hope more companies and brands will emulate."
"Silk® Soymilk and Horizon Organic® are honored to be recognized for their commitment to renewable energy," said Mike Keown, Senior Vice President of Marketing and Research & Development for WhiteWave Foods. "Their commitment to proving sustainable business practices work is part of the mission of WhiteWave Foods, the brands' parent division. We believe what we do today impacts how we live tomorrow."
More information about the EPA's list of Top 25 Partners in its Green Power Partnership Program is available at www.epa.gov/greenpower/partners/top25.htm. Please see www.eere.energy.gov/greenpower/conference/awards05.html for information on the Green Power Leadership Awards.
About SILK
Silk Soymilk was launched in 1996 and is the best-selling organic brand in the country. Not only do Silk products taste delicious, a cup of Silk contains as much calcium as a cup of milk and is loaded with soy protein, which when consumed as a part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease. Silk is available in virtually all major supermarket chains and the complete product line includes a number of varieties and flavors to meet specific tastes and nutritional needs. For more information, visit www.silksoymilk.com
About HORIZON ORGANIC
Horizon Organic is the country's leading brand of certified organic milk and dairy products. Nearly 400 family farms nationwide help supply the brand with its milk, which is used to make Horizon Organic's delicious tasting dairy products. Horizon Organic products can be found in conventional supermarkets and natural food stores across the U.S. visit www.horizonorganic.com
About BEF
The Bonneville Environmental Foundation, a non-profit organization, was established in 1998 to restore watershed ecosystems and further the development and use of new renewable energy resources. Through revenues generated from the sales of green power products, BEF funds projects that restore damaged watersheds and support new renewable energy projects from solar, wind and biomass. BEF pioneered the sale of Green Tags in 2000 and has helped establish national standards for certification and trading. Created by regional environmental groups and the Bonneville Power Administration, the Foundation operates collaboratively with but independent of both. More information is available on the web at www.b-e-f.org.
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Food produced without antibiotics, added growth hormones or pesticides means better health and a cleaner environment.
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